I have no familiarity with the brand other than having heard of it, and no loyalty. I do however love knives, well i used to as a kid. but after a while they all were the same other than a few twists (I am partial to titanium knives as a scuba diver for example). I got unto a few multitools with plyers that were nice, but too bulky.
Anyway after watching mcgiver I got the hankering for a new knife remembering my old love for the swiss army models. Loojked if they had any new designs and was disappointed to see it was pretty much the same design from the 80s. so my search led me to try to find the most innovative/unique designs for knives I could, specifically multitools, see if any caught my eye. This was the one I finally found, was almost not going to buy anything at all, close call :)
@mur2501 I used to love swiss army knives as a kid but as I got older they came to feel cheaper and bulky and better multi-tool designs came about. so while I love the brand just because they hooked me as a kid I havent bought a swiss army knife in a while.
I really wish they would re-invent it and do something new, highquality, expensive, but with the spirit and branding of Swiss Army... I feel like they are just circling the drain as a company riding out the same old design for decades.