It works on people that never scratch beneath the surface, which is a majority. The real problem is neolibs in both parties working together to keep a party with even a minority of reformists from taking power. See the FTX scandal and house/senate purse strings held back to choke off reformist candidates in their own party. It took more than just ballot harvesting to lose the senate this year.
They want to see how far they can push it before people give up on political solutions during what could be the next great depression. Loss of petrol dollar alone means inflation we can no longer offshore will hit harder and faster instead of unwinding.
The made-up-stuff-stories are written so that they use the same keywords as the evidence-based-stories, so that they overlap in websearches, and can outweigh them with algorithmic finger-on-the-scales of establishment outlets.
"PizzaGate? You mean that time a guy shot up a pizza parlor in DC?"
"TDS? You mean Trump Devotion Syndrome?"
"UkraineGate? You mean where Trump bullied Ukraine into investigating is election rival Joe Biden?"