@rlamacraft The real reason is that "Brand TLDs" like .apple are a cynical moneygrab by ICANN.
@swiley
I'd probably have just stuck with the existing TLDs.
@rlamacraft @Parienve Because Apple applied for it. They also applied for the gtld which is in a separate namespace from trademarks.
Why can't I have swiley.com? Because someone else already registered it.
@Parienve sure sounds like it
@Parienve How would you have done it differently?
Stick with .com,.net, and cctlds?
Make registration in the root namespace cheap like it is for .com? (who picks the rules then? With the gtlds you get to choose registries.)