Nobody can make a website with the address grannysmith.apple — why? Because a company that makes computers says so. Simply absurd.

@rlamacraft The real reason is that "Brand TLDs" like .apple are a cynical moneygrab by ICANN.

@Parienve How would you have done it differently?
Stick with .com,.net, and cctlds?
Make registration in the root namespace cheap like it is for .com? (who picks the rules then? With the gtlds you get to choose registries.)

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@swiley
I'd probably have just stuck with the existing TLDs.

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