Using “customers” in education seems wrong in so many ways. The one exception is in the sense of “customer service.” Faculty and students must see the school as responsive and working to improve their experience and its own performance.
The future of education is grounded in adaptation, adoption, and exaptation. Adapt to new understandings of learning and teaching and how the two are associated. Adopt new technologies and new strategies. Exapt new methods and new approaches that make use of technology.
Listening to Jared Diamond’s Collapse on walks has me thinking about how data is context-dependent. Horizontal ditches to hold rain water is great for garden on hillsides… unless they hold enough water in unstable soils and cause landslides.
For many leaders, “brainstorming” is really a game of “guess what I am thinking,” and it stops as soon as the group does. Please don’t be one of those leaders… and we can tell.