@freeschool
I feel that this implies an expectation to read an entire post even if it is utter garbage that makes no sense and could likely be made intentionally undecipherable.
Shorter posts often get read more because it requires less time to read about something that a consumer might not hold an interest in. Whereas longer posts require more incentive to sacrifice time to potentially suffer mental fatigue throughout.
A well-written presentation could be a significant tool to help make it easier for consumers to follow through walls of text that they would normally pivot away from. There are other possible options that can be utilized, but that's a course in writing and composition and I am not a teacher.