@freemo
Aren't most readers researchers?
@mur2501 If by researcher you mean someone doing research and considering it as source material (something to cite), then no. Most readers are reading it to learn what the publication has to teach. They may also do research (as scientists as a whole are more likely to read it), but pretty much anyone witht he expertise to understand it is likely going to read journal publications.
@mur2501 indeed. Though im more concerned with the readers than the researchers