This is Mur 
@trinsec @HackerBean@noc.social
JCB is a manufacturer of industrial excavators and it's machine are widely used here so JCB has become the term to refer to excavators here.
The meme came forth when some youtuber pointed out that the videos of JCB digging earth are getting millions of views from Indians on youtube joking about the state unemployment here.
@HackerBean@noc.social @mur2501
Okay, internet search to the rescue. Indians are weird people. ;)
Although I did like the video of 2 JCB machines playing tic-tac-toe together. That was amusing.