@szopen
1) Discord is very different from Mastodon as it is focused on real time chatting which also includes VoIP and video chatting. Beside it is a mainstay for communicating with each other during the play of multiplayer videogames. This is also why young generation is very much into discord.
2) Mastodon/Fediverse is highly populated by nerds, developers as well as people who hate big tech which basically means that a lot of people here have a relating niche or ideology. It's not a place everyone will like, also being open-source and federated isn't much of a cool stuff to everyone.

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