New Ghibli film draws early morning crowds despite little promotion

Studio Ghibli fans flocked to theaters Friday on the opening day of what is speculated to be Japanese anime master Hayao Miyazaki’s final film.

Without any promotion ahead of the release, fans were equipped with just two clues — the film’s title, “Kimitachi wa Do Ikiru Ka?” and a simple movie poster portraying a bird — as they showed up at a Toho Cinemas theater in the Kabukicho district of Tokyo's Shinjuku Ward bright and early for one of Japan’s first screenings. The title translates to “How Do You Live?” [Since this story's publication, the film has officially been titled in English as "The Boy and the Heron."]

src: https://www.japantimes.co.jp/culture/2023/07/14/films/ghibli-how-do-you-live-release/
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