Simon @Simonh@qoto.org

I tracked 100 of my worries last month:
• 85 never happened
• 13 weren't as bad as imagined
• 2 were worth considering

That's 98% of my worries that never happened.

Note to self: Why trade today's peace for tomorrow's imaginary problems?

#MindsetShift #Wellness

The fastest way to fix B2B marketing isn't hiring a new CMO.

It's fixing how you measure marketing success.

Revenue > Leads.
Impact > Activity.
Quality > Quantity.

Your CMO isn't failing. Your metrics are.

The person isn't the problem. The process is.

Your Q4 pipeline problems weren't created in Q4.

They were created when you didn't build you brand last year.

Fix today's numbers while building tomorrow's brand.

#MarketingTruth

99.9% of effective advertising in history never got a single click. Yet here we are, obsessing over CTR.

Time to break free from this self-imposed prison.

#Marketing

For years some of the most successful ad campaigns in history worked without a single form fill of click here button.

Let that sink in.

#DigitalMarketing #MarketingStrategy

Procrastination loves the word “tomorrow.” We tell ourselves that tomorrow will be the perfect day to start - whether it’s a project, a fitness goal, or a new habit. But tomorrow comes and goes, and we find another excuse.

#StartNow

The day your B2B company stops talking to customers is the day your competition starts stealing them.

B2B marketers often think correlation = causation. But data can’t do that alone.

Branded search ads look great on paper, but is it causation or correlation?

Without a model, we’re data-rich and insight-poor.

#DataDriven #B2BMarketing

Branded search ads look great on paper, but is it causation or correlation?

Without a model, we’re data-rich and insight-poor.

#DataDriven #B2BMarketing

Dear Salespeople;
Follow-up Emails that say, “Just making sure you saw this,” is NOT a strategy.

Speak to one problem in your follow-up emails.

Kind regards
Everyone you email.

#SalesStrategy #B2B

What is the biggest segmentation mistake in B2B?

Aiming for a market based on wishful thinking.

Instead, sell to those who truly care about what you bring to the table.

#B2BMarketing #Focus

Steve Jobs once said marketing is about values.

Look at Nike’s “Just Do It” or “Got Milk?”

It’s never just about products; it’s about evoking emotion, selling a mindset.

#Marketing #BrandStorytelling

Launching an ABM campaign?

Stop leading with your brand.

Start by marketing the solution to your target accounts' problems.

Educate first, pitch later.

#ABM

Marketing is about values, not products.

That’s why Nike’s “Just Do It” and “Got Milk?” worked - they connected with us emotionally.

#Marketing

“Got Milk?” didn’t sell milk. It sold the feeling of missing out.

Great brands sell ideas, not products.

#BrandStorytelling #GotMilk #Marketing

Everyone is staring. Everyone is judging. Imposter syndrome, right? Wrong.

In reality:
- People forget about you in 5 sec.
- They’re busy with their own lives.

You can’t control what people think, only what you do. So, be you.

P.S. Nobody does “You” better than you.

Sustainable people management drives business success, not the other way around.

💡 Invest in people, and the results will follow.

Friend: “I’d do my own thing if it wasn’t so risky.”

Me: “But if you’re laid off, that’s 100% of your income gone.”

👇

For me? Losing a client is ~10%. Big difference.

I control my life, work, and time.

My KPIs:
Vibes and health.

If either is off, I’m out.

Attribution software is a waste of money.

It shows you clicks, not WHY people actually buy.

Stop relying on fancy dashboards - start talking to your customers and get the real insights.

#B2B #Marketing #Attribution #JTBD

Want to know what a company’s true culture and values are?

Don’t look at the fake words on the company walls.

Instead, look at the kind of people they hire AND promote.

✌️