**“Identity”** ([“the distinguishing character or personality of an individual”](https://www.merriam-webster.com/dictionary/identity)). I honestly don't know how someone or something can hurt or diminish my identity or the identity of a group I belong to. We alone create our identity. If someone imitated the way you speak, the dishes you cook, or the books you pay attention to… First of all, I think you could be flattered (isn't it worse to be ignored?). Second, you could argue that you identity would be a bit diluted, since you would be a bit less distinguishable — but that would be so only because your character or personality had become better appreciated and more popular among other people (again, that sounds positive). Third, if having a strong identity were important to you, you could always change your character or personality to move away from what is mainstream or trendy.
I always struggle to understand how the “identity” of groups of people can be “erased” or “denied”.
**“Culture”** (the making of meaning, iirc from my Cultural Studies MA): culture is immaterial, infinitely reproducible, and owned by nobody. In my view, nobody owns or has special rights over culture of any kind. Cultures thrive when people are eager to use and rework their items, and nobody has to ask permission to do so.
You know how someone effectively _“declare[s] ‘no, your culture doesn't matter’”_? Ignoring that culture and not using its artefacts — not the opposite! The Apache culture became one tiny bit bigger and healthier when a non-profit chose to name itself after it.
I appreciate those ideas, Amy! Some thoughts about the words you suggest to replace “offence”:
Of course that one sports team changing their name is irrelevant in the grand scheme of things.
What I say is impossible is to broadly apply those stringent criteria to always avoid “cultural appropriation” and offence towards groups or individuals. To never use cultural items when we “[know] nothing about the culture, [make] stereotypical caricatures” or impose “expectations onto it”.
> _“It’s just a brand name.”_
Precisely. Why all the fuss?
> _“The only people qualified to debate this ain’t here to do so.”_
Linguists? Historians? Psychologists? Lawyers?
/cc @hughster
Those details are important for sure.
Still, I don't understand where's the harm in _just using a word_.
Also, if the majority of reasonable observers (you and I included) “are sure [sic] there was no evil intent (probably respect even)”, and the #ASF itself has repeatedly mentioned “reverence and appreciation” as their motive, and in fact there's no trace (afaik) of mockery or disdain (in fact, the colourful feather looks beautiful to me)… shouldn't we all be saying to those Apache who are complaining:
“Don't be silly. This is a non-issue, and you know it. You have no reasonable grounds to claim offence. That does not ‘erase’ you. Nobody can ‘appropriate’ a culture or a word. Don't exaggerate and damage a good non-profit. Surely you have more pressing issues. Please move on and grow up.”
?
We can respect marginalised groups, acknowledge their predicament and try to help them, and _at the same time_ criticise them when they are wrong.
Be prepared then to readily admit that a word you use or an idea you espouse is disrespectful or offensive any time some members of a group say so, and (since I presume you don't want to disrespect or offend people) to stop using that word or discard that idea. I wish you luck.
It's not messy or difficult. It's impossible and damaging. You would have to strip your mother tongue of many loanwords. Your culinary palette would be impoverished. The items of fashion, art, music, etc you consume will shrink. Memes, nuance, humour, etc would suffer immensely.
I think we couldn't disagree more 😆
> _“I wouldn't persuade them. I have no reason to.”_
Then why communicate at all? Why raise this particular issue? Just to vent a personal feeling that we know is not going to sway anyone or affect the world in any way? Why did you share your take on this?
> _“The very basis of morality is emotional, we don't want people doing immoral things because they scratch our emotional itch in a negative way.”_
I'd say we don't want people to do immoral things because we have reasons to think those things are bad. Sometimes our emotional itch is triggered by the wrong stimuli (and vice versa: it overlooks reprehensible acts).
> _“It was perfectly rational what Josef Mengele did. It was however, horrifically immoral.”_
You do realise that _emotion_ works at least as badly here, right? As in: “to many people, it _felt_ perfectly good what [pick your monster here] did. It was however, horrifically immoral.”
We use reason to tame and bend our instincts in a purposeful manner. That leads to more progress overall than trying to do the opposite.
I think that criterion is impossible to match in practice.
My challenge to you: if I knew you just a little bit, I bet I could make a long list of “cultural items” that have their origin in groups/cultures/countries/languages that are foreign to you, and that you “use” without “knowing [anything] about [them]”, “making stereotypical caricatures”, or “imposing […] expectations”.
We all do, all the time. It's OK.
> _“Emotions are a funny thing, they're not rational.”_
Precisely. That's the crux of this. I think that everyone should strive to be rational in moral and political matters like these. Our instincts, biases and tastes lead us to unnecessary conflict.
> _“It feels wrong because it does.”_
Apparently it does not feel wrong to some people. How would you persuade them, if not appealing to reason and rational arguments?
(It's curious how you deleted one very important word when quoting my post.)
If anything should be considered “disrespectful or offensive” to some group of people as long as “some members of that group have said so”, then we're screwed.
Agreed. Large companies have many more resources to weather (fake) controversies.
OTOH, the general public doesn't know or understand or care about “slave databases”, “master branches” or “Apache Foundation” remotely as much as they are familiar with Patagonia, Iceland, Amazon, etc, so the mobs there are much bigger and more vociferous.
Someone naming their company or product “Serbia” is either making up a backronym (neutral meaning) or displaying at least _some_ level of knowledge and/or appreciation for Serbia the country (positive meaning).
How could one possibly “separate [a country] from [its] cultural identity and traditions” by simply using the name of the country to designate a non-profit organisation based in the other side of the world?
How in Earth would “Serbia Vacuum Cleaners Corp.”, headquartered in Vietnam, hurt Serbian people in any meaningful way?
@bonifartius But those whimsical campaigns are also affecting large companies, universities, product names, etc, right?
So: some Apache are angry that a benign non-profit is calling itself “enemy” using a word that moved from Zuñi to Spanish and from Spanish to English, and assert that they and only they can be “enemy”.